(dubai chocolate bar near me)I Tried the Viral Dubai Knafeh Pistachio Chocolate Bar – Here’s My Experience

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dubai chocolate bar near me

I Tried the Famous Dubai Chocolate Bar

Food trends and viral foods can often feel fleeting—people rush to try the latest craze only for it to fade away just as quickly, like whipped coffee. Typically, I don’t jump on these trends, but occasionally, something catches my attention, and I feel compelled to give it a try.

Take, for example, the Fix Dessert Chocolatier's "Can’t Get Knafeh of It" Chocolate Bar. I had been eyeing this chocolate bar, filled with toasted kataifi-covered pistachio cream, for months. I wasn't alone; the bars gained significant attention on TikTok but were initially only available overseas. This led to a nationwide pistachio cream shortage as many tried to recreate the treat at home.

When I discovered that the Nuts Factory was importing these chocolate bars FROM Dubai, I rushed to get one for myself. Unfortunately, it seemed like everyone in New York had the same idea; each time I visited (three times, to be exact), they were sold out! However, persistence paid off, and I finally secured THE Chocolate Bar.

What You Should Know About Dubai Knafeh Pistachio Chocolate Bar

Referred to as the "Dubai Chocolate Bar" by TikTok users, this milk chocolate delight is filled with pistachios and knafeh, a crispy shredded phyllo pastry. It was an exclusive Dubai delicacy until the Nuts Factory started importing it a few weeks ago.

The bars retail for about $20 each, which surprised me at first, but given its size—comparable to three stacked Hershey’s bars—it’s somewhat justified. According to the store manager, Nuts Factory receives shipments a few times a week, so if you’re on a mission to find this chocolate treasure, consider calling ahead.

My Honest Review of Dubai Knafeh Pistachio Chocolate Bar

While I initially planned to savor the chocolate bar at home with a glass of oat milk, I couldn’t resist diving right in. I broke it in half, as seen in many online videos, and was instantly captivated by its beauty—the pistachio-knafeh filling contrasts beautifully with the milk chocolate. After snapping a few photos to share with friends, I took my first bite. The verdict? It’s phenomenal.

The chocolate is sweet and smooth, but the real star is the pistachio-knafeh filling, which is crispy, nutty, and utterly decadent. The combination is creamy yet crunchy, and after just one bite, I understood why it went viral. My colleague, Ola, the assistant culinary producer, was with me, and her eyes widened in amazement. After a few moments of silence, she exclaimed, “This is a really, really good chocolate bar.”

I saved a piece for Mara, our senior groceries editor, to try the next day. Unsurprisingly, she reported back that it was delicious, comparing its chocolatey texture to velvet.

The only downside? It’s a $20 chocolate bar that I want to buy over and over again.

Find it in stores: Dubai Knafeh Pistachio Chocolate Bar, $20.00 for 1 bar at The Nuts Factory.

Have you tried the viral Dubai Knafeh Pistachio Chocolate Bar? Share your thoughts in the comments below!

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